The first part of design is to not design, but to understand what it is that you’re designing for. Understanding your brand, your goals, and your voice is the first step.
There’s a storm in my brain! Seriously, after I research and discover things about your brand I start to think. I connect ideas, concepts, and solutions in my brain and then put them all on paper so I can map out the plan for your design.
I take the ideas that made it through the storm and I start to sketch them into a solution, a story, and a design that will work for your goal. I will destroy many of my ideas along the way but the one that makes it out is the one we will make.
I go back to the beginning, to the discovery, and compare what is learned with what is about to be made. I comb over all the details and make sure that each aspect of the goal is met with the design that has been chosen.
I make the design. I will share it with you and we will review the goals and how the design aligns with your goals.