Polar Ad | Andrea Goulet

Polar Ad

Overview

An ad created to focus on typography rather than graphical elements or photographs.

Role

Graphic designer

Client

Southern New Hampshire University

Date

December 2018

Medium

Print Ad

Skills

Typogragy, Adobe Illustrator

Process

I chose Polar’s new mini seltzers for this project. I began with paper sketches, creating different fonts and layouts. It wasn’t until I brought those sketches into Illustrator that I started to play with color and realized how powerful the rainbow would be for this piece. I sampled the colors from an actual image of the flavor Unicorn Kisses. I outlined the type, duplicated it, conntected the outlines, and used a gradient to make the rainbow. I chose fonts that paired well with Polar’s fun asthetic.