An ad created to focus on typography rather than graphical elements or photographs.
Southern New Hampshire University
Typogragy, Adobe Illustrator
I chose Polar’s new mini seltzers for this project. I began with paper sketches, creating different fonts and layouts. It wasn’t until I brought those sketches into Illustrator that I started to play with color and realized how powerful the rainbow would be for this piece. I sampled the colors from an actual image of the flavor Unicorn Kisses. I outlined the type, duplicated it, conntected the outlines, and used a gradient to make the rainbow. I chose fonts that paired well with Polar’s fun asthetic.